In a surprising move, Elon Musk's social media platform, X, has announced a new partnership with e-commerce giant Shopify. This partnership will allow Shopify merchants to expand their reach by utilizing the X network. The details of the deal have not yet been disclosed.

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This announcement comes at a crucial time for X, as the platform has faced numerous challenges in recent years. However, the platform seems to have ended 2023 on a positive note, with a 5% increase in organic search traffic in December.

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According to key metrics shared by Elon Musk, X has also seen significant user growth. In July 2023, the platform had 339 billion Active User Seconds, which has now grown to 384.2 billion Active User Seconds in January 2024, representing a 13% growth in just six months.

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In late 2023, X faced a boycott from advertisers after Elon Musk responded positively to a post accusing Jewish communities of promoting hatred against whites. Additionally, Media Matters found anti-Semitic content displayed next to IBM's advertisements on X, leading to major advertisers halting their ad spend on the platform.

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Initially, Elon Musk had criticized the boycott and used profanity to describe their actions. However, he has since implemented changes to address any perceived bias on the platform. The most significant change has been X's partnership with Integral Ad Science (IAS), which gives eligible advertisers more control over where their ads appear on the vertical video feed.

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Many are speculating that this partnership with Shopify is just the beginning, and X may have similar tie-ups with other platforms in the future. Only time will tell the impact of this partnership on X's growth and reputation.

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Disclaimer: This article is not investment advice, and the author has no position in any of the stocks mentioned. Wccftech.com has a disclosure and ethics policy.

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Sources: https://wccftech.com/elon-musk-x-partners-with-shopify-to-enable-merchants-to-reach-even-more-customers/