In a recent interview, StockX CEO Scott Cutler discussed the evolving trends and strategies to keep the company at the forefront of hype culture. Cutler, who has a background in endurance sports, believes that being a CEO in today's global market requires incredible fitness and personal development.

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Since joining StockX in 2019, Cutler has faced various challenges, including the impact of the global pandemic on clothing and footwear sales, followed by an inflation-fueled recovery and a lawsuit from Nike over counterfeits and NFTs. However, the company has managed to stay in growth mode, thanks in part to international sneaker sales.

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Cutler acknowledges that the pandemic has permanently changed his leadership style, and he has had to become more empathetic and accessible as a leader. He has implemented practices like personal check-ins and biweekly all-hands meetings to foster a more transparent and connected workplace.

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One of the ongoing challenges for StockX is its relationship with brands like Nike. While the platform benefits from the buzz generated by reselling listings, brands often resent the use of bots and other tactics by resellers to secure a disproportionate share of products intended for real fans.

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Cutler acknowledges that it is a "nuanced relationship" and that StockX does not control the initial decision of how much product a brand releases. This decision ultimately determines the aftermarket value of a product and can drive scarcity, brand value, and interest.

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Sources: https://www.forbes.com/sites/dianebrady/2024/01/08/stockx-ceo-has-a-nuanced-relationship-with-brands-like-nike/