Will Lynch
May 3, 2023

Wolfpak Howls Its Way to Success with Shopify's Help

Wolfpak Howls Its Way to Success with Shopify's Help

March 29, 2023
Michael Henderson, CEO of WOLFpak, a functional backpack brand based in Costa Mesa, United States, was inspired to create the company during a challenging time in his life. In 2019, Michael was diagnosed with Stage 3 cancer, leading him to reevaluate his life and spend more time with close family and friends.

Michael Henderson, CEO of WOLFpak, a functional backpack brand based in Costa Mesa, United States, was inspired to create the company during a challenging time in his life. In 2019, Michael was diagnosed with Stage 3 cancer, leading him to reevaluate his life and spend more time with close family and friends.


To grow his business and streamline operations for maximum efficiency, Henderson decided to leverage Shopify. Thanks to Shopify, WOLFpak has been able to streamline order fulfillment with one tool, create and buy shipping labels at discounted rates, and stay on top of business performance with inventory reports.


With a variety of products across more than 500 stock keeping units (SKUs), WOLFpak needed a way to easily manage inventory. On top of managing inventory, WOLFpak handles all order fulfillment in house, across its two warehouses. With more than 3,000 orders per week, WOLFpak handles fulfillment processes throughout each day.


To improve organization and operational efficiency, WOLFpak turned to Shopify’s built-in order management and delivery solution to manage this work. WOLFpak uses Shopify to manage, fulfill and ship ~3,000 orders per week. Shopify has made the fulfillment process much easier and more affordable for WOLFpak, enabling the company to create and buy its labels from a centralized location.


Thanks to Shopify’s industry-leading rates, it costs less for WOLFpak to buy and print labels through Shopify Shipping than it would working directly with the carrier. With the shipping labels index, WOLFpak can check in real time whether shipping labels were printed—saving time and money, while also providing great customer service through on-track deliveries.


To better understand business performance and see which items are in stock, WOLFpak uses Shopify’s robust inventory reporting capabilities. Leveraging the days-remaining metric helps the company understand approximately when an item will run out. WOLFpak also leverages inventory automations with Shopify Flow to let specific team members know when the company is running low in stock

‍Sources: https://www.shopify.com/blog/case-study-wolfpak