Mobile eCommerce platform Wish announced on Wednesday (Nov. 15) the launch of an in-house Logistics-as-a-Service (LaaS) product, WishPost Smart Parcel. The program is designed to offer a “seamless and efficient shipping solution to non-Wish merchants,” according to a news release.
Mobile eCommerce platform Wish announced on Wednesday (Nov. 15) the launch of an in-house Logistics-as-a-Service (LaaS) product, WishPost Smart Parcel. The program is designed to offer a “seamless and efficient shipping solution to non-Wish merchants,” according to a news release.
WishPost Smart Parcel leverages Wish’s logistics network across first-mile, international line haul, customs brokerage and last-mile delivery. “As a global online marketplace that works with an extensive network of sellers worldwide, we have made it our mission to build a world-class logistics network that can stand up to scrutiny,” said Wish Vice President of Global Logistics Bill Zhang in the release.
The program will initially support shipments from China to destinations that include the U.K., France, Germany, Switzerland, Belgium, the Netherlands, Japan and the U.S. This launch follows Wish’s introduction of flat-rate shipping to major market customers earlier this year.
TikTok is also launching its own fulfillment operation, as it works to improve its TikTok shop eCommerce operation, according to a report from The Wall Street Journal. The platform is banking on the idea that offering more fulfillment services on behalf of sellers will woo merchants. However, TikTok is outsourcing that work to others, rather than taking an approach similar to Amazon’s.
“TikTok Shop will only be as good as what you can buy there,” said Kelsey Chickering, principal analyst at market research firm Forrester Research. “If the platform can make it a better experience for merchants and brands to sell items and make it easy for them — or turnkey at least for them — to start selling, all that does for TikTok is give them a better experience for their users because the products are better.”
Last week, Wish reported quarterly revenues of $60 million, a 52% drop from the previous year, chiefly due to lower ad spending. It marked the second quarterly decline in a row.
Sources: https://www.pymnts.com/news/ecommerce/2023/wish-debuts-logistics-service-for-non-wish-merchants/
