Eco-friendly toilet paper brand Who Gives A Crap is now available in 240 Waitrose stores and waitrose.com, marking its national debut in a UK supermarket. The brand, which is known for its commitment to sustainability, is offering four different product SKUs across stores in the UK, including York, Southampton and Canary Wharf branches.

‍
The launch of Who Gives A Crap in Waitrose stores is part of the brand's mission to make sustainable products more accessible to consumers. The company has been selling its toilet paper online since 2012, and has since expanded to include other products such as paper towels, facial tissues, and kitchen rolls.

‍
Emily Kraftman, Managing Director for UK & Europe at Who Gives A Crap, commented: “Waitrose is one of the leading British supermarkets and reflects all of our values at Who Gives A Crap, so we couldn’t be prouder to be making the retailer our first supermarket home in the UK. To reduce the impacts of deforestation on our planet, we need to make rapid, collective change, and increasing accessibility to brands that provide an eco-friendly alternative to regular household products is a required step in the right direction.

‍
The launch of Who Gives A Crap in Waitrose stores is part of the brand's commitment to sustainability. The company sources its paper from responsibly managed forests and uses recycled materials in its packaging. It also donates 50% of its profits to help build toilets and improve sanitation in the developing world.

‍
Rachel Aldridge, Waitrose buyer, said: “As a business, we’re fully committed to doing everything we can to help the environment, so we’re excited to be working with Who Gives A Crap to be able to offer our customers more eco-friendly products within our range.”

‍

The launch of Who Gives A Crap in Waitrose stores is a major milestone for the brand, and a sign of the growing demand for sustainable products.
Sources: https://retailtimes.co.uk/who-gives-a-crap-the-eco-friendly-toilet-paper-brand-to-launch-into-240-waitrose-stores/