Kat Von D, celebrity figure and founder of Von D Shoes, is revolutionizing the fashion industry with her artfully crafted, 100%-vegan shoes. Von D Shoes has been actively listening to customer feedback to grow its business, and recently partnered with Shopify Fulfillment Network (SFN) and enabled Shop Promise on its Shopify store. This partnership has enabled the brand to provide fast, on-time delivery and improved customer experience, resulting in a 22% relative increase in website conversions.

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Prior to joining SFN, Von D Shoes struggled to manage manufacturing intake and inventory balancing with its former third-party logistics provider (3PL). As a result, delivery dates were heavily delayed and tracking capabilities were limited. Variable shipping costs across the contiguous US were also negatively impacting margins and customers’ delivery experience.

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By joining SFN, Von D Shoes was able to better understand and manage shipping costs, and provide customers with competitive two-day shipping. Additionally, the brand was given early access to Shop Promise, which packed a one-two punch on delivery transparency for customers. Shop Promise enabled customers to know when a purchase will arrive on their doorstep as soon as they land on a product details page.

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The combination of localized inventory and the Shop Promise badge on the Shopify store has allowed Von D Shoes to get luxury products in the hands of shoppers faster and reduce the number of support tickets due to order issues. This tactic of displaying Shop Promise enabled Von D Shoes to increase relative conversion rates by 22%.

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Von D Shoes is continuing to grow its business, developing new products, and expanding into new markets. The brand is also encouraging other businesses to join Shopify Fulfillment Network and get guaranteed access to Shop Promise.

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Sources:

https://www.shopify.com/blog/von-d-shoes-shop-promise
Sources: https://www.shopify.com/blog/von-d-shoes-shop-promise