Amazon has opened an e-commerce training center in the eastern Chinese city of Hangzhou, according to a statement released by the company on Monday. The center will provide training to small and medium-sized businesses in the region on how to sell their products on Amazon's platform.
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The training center is part of Amazon's efforts to expand its presence in China, where it faces stiff competition from local e-commerce giants like Alibaba and JD.com. The company has been working to attract more Chinese sellers to its platform, and the new training center is expected to help it achieve that goal.
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The center will offer a range of courses on topics such as product listing optimization, inventory management, and customer service. It will also provide one-on-one coaching and support to help businesses succeed on Amazon's platform.
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"We are committed to helping Chinese businesses of all sizes succeed in the global marketplace," said Gao Hongbing, Vice President of Public Policy and Government Affairs for Amazon China. "The new training center in Hangzhou will provide valuable resources and support to help businesses grow and thrive on Amazon's platform."
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The opening of the training center comes as Amazon continues to face challenges in China. The company has struggled to gain a foothold in the country's highly competitive e-commerce market, and has been forced to make a number of strategic changes in order to remain competitive.
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In 2019, Amazon announced that it would be closing its domestic marketplace in China, and would instead focus on selling goods from Chinese merchants to customers around the world. The move was seen as a major setback for the company, which had invested heavily in the Chinese market.
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Despite these challenges, Amazon remains committed to expanding its presence in China. The company has continued to invest in its cloud computing business in the country, and has also launched a number of new initiatives aimed at attracting Chinese sellers to its platform.
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The opening of the new training center is just the latest example of Amazon's efforts to succeed in China's e-commerce market. While the company faces significant challenges in the country, it remains optimistic about its long-term prospects and is committed to investing in the region.
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Sources:

https://www.macaubusiness.com/amazon-opens-e-commerce-training-center-in-east-china/

https://www.reuters.com/article/us-amazon-com-china/amazon-to-close-domestic-marketplace-business-in-china-idUSKCN1S10YJ

https://www.cnbc.com/2019/04/25/amazon-to-shut-down-its-china-marketplace-business-in-july.html