Family-owned omnichannel sock brand Underworks has launched an online campaign to donate up to 20,000 pairs of socks, underwear and thermal essentials to vulnerable people in need. Dubbed ‘I Give A Sock’, the campaign encourages people to share an Underworks post on their Instagram feed or story and tag Underworksaustralia with the hashtag #IGiveASock.
Family-owned omnichannel sock brand Underworks has launched an online campaign to donate up to 20,000 pairs of socks, underwear and thermal essentials to vulnerable people in need. Dubbed ‘I Give A Sock’, the campaign encourages people to share an Underworks post on their Instagram feed or story and tag Underworksaustralia with the hashtag #IGiveASock.
Underworks CEO, Sam Todaro, said the campaign allows people to play a “meaningful part” in helping vulnerable Australians stay warm during winter. “Most people don’t donate their old socks to charity which is why there is a huge shortage. Basics like socks and underwear are things most of us take for granted and we want to change that,” he said.
The socks will be distributed through Underworks’ charity partners including Thread Together, Foodbank Victoria, Lighthouse Foundation and The Salvation Army.
Sources: https://internetretailing.com.au/omnichannel-apparel-brand-underworks-launches-charity-campaign-via-social-media/
