Sports apparel retailer Under Armour Inc. reported a 6% year-over-year growth in ecommerce sales for its fiscal fourth quarter ended March 31, 2023, according to a May 9 statement. The company's direct-to-consumer revenue grew 3% year over year in the quarter, to $454 million, and accounted for 46% of total sales.

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Total Under Armour revenue for the quarter grew 8% to $1.4 billion, with North America revenue increasing 3% to $862 million and international revenue increasing 16% to $526 million. For the fiscal year ended March 31, 2023, Under Armour reported revenue of $5.90 billion, up 3% from $5.727 billion the previous fiscal year. Wholesale revenue increased 6% to $3.5 billion, while direct-to-consumer revenue decreased 3% to $2.3 billion.

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Under Armour ecommerce sales represented 42% of total DTC business for the year. Stephanie Linnartz, president and CEO, said the company is investing in improving the digital experience, including better product presentation, streamlined checkout and faster mobile site speed.

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“From a digital perspective, we will continue to work to reduce promotional activities in our ecommerce business,” Linnartz said. “However, in short order, ua.com must become a showcase for our brand.”

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Under Armour Inc. ranks No. 102 in Digital Commerce 360's Top 1000, a ranking of the largest North American online retailers by web sales. The company's earnings report was sourced from Digital Commerce 360's Retail News subscription service.

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Sources: https://www.digitalcommerce360.com/2023/05/10/under-armour-ecommerce-grows-6-in-fiscal-q4/