Cath Kidston, a British lifestyle brand known for its vintage-inspired prints, has recently come under fire for allegedly discriminating against its employees. The company has been accused of forcing its staff to sign new contracts that would result in a significant reduction in their pay and benefits.

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According to reports, Cath Kidston has been pressuring its employees to sign new contracts that would see their pay reduced by up to 50%. The new contracts would also remove the company's obligation to pay overtime, sick pay, and other benefits. Employees who refuse to sign the new contracts have been threatened with dismissal.

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The company has defended its actions, stating that the new contracts are necessary to ensure the long-term viability of the business. In a statement, Cath Kidston said that the changes were "essential to ensure the future of the business and to protect jobs."

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However, the move has been met with widespread criticism from both employees and customers. A petition calling on Cath Kidston to reverse its decision has garnered over 10,000 signatures. Customers have also taken to social media to express their outrage, with many vowing to boycott the brand.

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The controversy has also raised questions about the treatment of workers in the retail industry. According to a report by the Trades Union Congress (TUC), retail workers are among the lowest paid in the UK, with many earning less than the minimum wage. The report also found that many retail workers are on insecure contracts, with little job security or benefits.

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The TUC has called on the government to take action to improve the working conditions of retail workers. In a statement, TUC General Secretary Frances O'Grady said: "Retail workers are some of the lowest paid and most insecure in the country. It's time for the government to take action to ensure that all workers are treated fairly and with respect."

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The controversy surrounding Cath Kidston is just the latest in a series of scandals to hit the retail industry in recent years. In 2018, fashion retailer Primark was accused of exploiting workers in its supply chain, while in 2019, Sports Direct was criticised for its treatment of staff.

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The retail industry is facing increasing pressure to improve its practices and treat workers fairly. As consumers become more aware of the impact of their purchasing decisions, companies that fail to meet ethical standards risk losing customers and damaging their reputation.

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In conclusion, Cath Kidston's decision to force its employees to sign new contracts that would result in a significant reduction in their pay and benefits has sparked widespread criticism. The move has raised questions about the treatment of workers in the retail industry and the need for greater protections for employees. As the retail industry faces increasing scrutiny, companies must take action to ensure that they are treating their workers fairly and ethically.