Global fashion e-commerce platform SHEIN and payment solutions provider Klarna have announced their upcoming ‘In Pink We Trust’ tour bus, which will be travelling to key shopping destinations across the UK this September.

The tour bus will be stopping off in London, Birmingham and Manchester, giving visitors the chance to experience the world of SHEIN and discover the brand’s new knitwear, denim, partywear and accessory collections.

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The tour bus will also feature a range of interactive activities, including a ‘pink-themed’ photo booth, a ‘pink-themed’ nail bar and a ‘pink-themed’ DJ booth. Visitors will also be able to take part in a ‘pink-themed’ quiz, with the chance to win a range of SHEIN prizes.

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Cui He, SHEIN’s director of Europe said: “Here at SHEIN we put our customers at the epicentre of our business and pride ourselves on making style truly accessible for everyone. We can’t wait to meet our valued community in person to share our new collections and engage our customers in our #SHEINTHEKNOW campaign.”

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Megan Gokey, Klarna’s head of marketing North America, UK and Ireland said: “We are so excited for the #SHEINxklarna pop-up as we step into autumn. Online retail hassoared over the past few years but there’s something special about hosting in-person events. We’re looking forward to revamping our wardrobes and a packed weekend full of events!”

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The tour bus will be stopping off at the following locations:
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London, Crispin Place, Spitalfields. London E1
Wednesday September 20th
10am – 5pm

Birmingham, Rotunda Square, Bullring
Friday September 22nd
10am – 5pm

Manchester, Spinningfields Square
Saturday September 23rd
10am – 5pm

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The ‘In Pink We Trust’ tour bus is the latest collaboration between SHEIN and Klarna, following the launch of their ‘Shop Now, Pay Later’ payment solution earlier this year. The payment solution allows customers to pay for their purchases in four interest-free instalments, giving them more flexibility when shopping online.

Sources: https://retailtimes.co.uk/shein-and-klarna-announce-in-pink-we-trust-uk-tour/