Will Lynch
July 13, 2023

Steve Hewitt Discusses Building Unicorn Brands and Giving Back

Steve Hewitt Discusses Building Unicorn Brands and Giving Back

March 29, 2023
In a captivating first episode of a new video series by THOUGHTS, Steve Hewitt, the former CEO of Gymshark, engages in a thought-provoking conversation with Luke Hodgson, touching upon a range of topics. The discussion revolves around Steve's latest venture, Whanau, and its mission to cultivate unicorn brands while making meaningful contributions to charitable causes.

In a captivating first episode of a new video series by THOUGHTS, Steve Hewitt, the former CEO of Gymshark, engages in a thought-provoking conversation with Luke Hodgson, touching upon a range of topics. The discussion revolves around Steve's latest venture, Whanau, and its mission to cultivate unicorn brands while making meaningful contributions to charitable causes.

Steve passionately shares his motivation for embarking on this new chapter after his successful tenure at Gymshark. Whanau aims to unlock the untapped potential of organizations and foster their growth, all while instilling a culture of giving back. Recognizing the significance of understanding an organization's driving force, Steve underscores the importance of aligning motivations with purpose.

Creating a robust and cohesive culture within a company emerges as a key theme throughout the discussion. Steve elucidates practical strategies for cultivating a strong culture, emphasizing the value of shared values, trust, and a sense of community. Drawing on his experiences, he sheds light on the attributes that contribute to the success of potential unicorn brands, such as building a dedicated community and steadfastly pursuing a clear North Star.

Moreover, Steve highlights the critical role of values and strategic partnerships in establishing a solid foundation for any company. He advocates for a flexible tech roadmap that allows for adaptability while remaining true to the organization's overarching purpose. Failure, he asserts, should be viewed as a learning opportunity, encouraging leaders to embrace humility and an open-minded approach in their entrepreneurial journeys.

The conversation also delves into the importance of regionalization and understanding local markets as vital components of achieving long-term success. By tailoring strategies to specific regions, businesses can effectively connect with customers and adapt to diverse cultural nuances.

In this captivating YouTube interview, Steve Hewitt and Luke Hodgson delve into the intricacies of building unicorn brands, fostering a strong company culture, and the art of giving back. Their insightful dialogue provides valuable lessons and practical guidance for entrepreneurs and business leaders striving to make a lasting impact in today's dynamic marketplace.

If you’d like to learn more about what Steve and Luke both do, follow them here—