Roku, the leading TV streaming platform in the U.S., Canada, and Mexico, has made a groundbreaking announcement that marks a new era in television advertising. In an unprecedented partnership with Shopify, viewers will now have the ability to purchase products directly from Shopify merchants through Roku Action Ads, all from the comfort of their own homes.

With this innovative integration, when viewers come across an ad for a Shopify merchant while streaming on Roku, they can simply press the OK button on their Roku remote to explore the product further and make a purchase without ever leaving their TV screen. The seamless checkout experience is made possible through Roku Pay, the company's own payment platform. Once the purchase is complete, customers will receive an email confirmation directly from the merchant.

This collaboration between Roku and Shopify is a significant step forward for independent Shopify merchants, as it introduces a completely new advertising channel on TV streaming platforms. Roku Action Ads, which include various interactive features such as text messaging, QR code scanning, and now purchasing, provide a down funnel action that enhances the advertising experience. True Classic, a men's apparel brand, Ergatta, a game-based connected rower manufacturer, and Olly, a wellness brand, have already signed on as initial partners for this groundbreaking initiative.

Peter Hamilton, Senior Director of Ad Innovation at Roku, expressed his enthusiasm for this industry-first achievement, stating, "Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku. Roku democratizes access to TV advertising, and now, we're collapsing the funnel for Shopify's merchants. This is a great example of Roku's unique platform position to make advertisers unmissable across the streamer's journey, from power on to purchase complete."

Paige Decker, Vice President of Growth at True Classic, shared her excitement about the new capabilities of Roku Action Ads, highlighting the seamless purchase experience and the ability to measure the impact of the strategy with the end-to-end Shopify integration. Decker emphasized the significance of merging performance-based tactics with the reach of TV advertising, describing it as a "win-win" situation.

Saaj Parikh, Director of Marketing at Ergatta, explained the motivation behind their decision to integrate the Shopify shopping experience on the Roku platform, stating that meeting target consumers where they are and providing a seamless path to purchase is essential for their brand. Parikh is thrilled to start experimenting with Roku Action Ads and tap into the vast reach of Roku.

This unique shopping experience revolutionizes the traditional advertising funnel by shortening the path from brand awareness to purchase on the largest screen in the home. Shopify advertisers will gain valuable customer data and insights into purchasing trends, along with access to Roku's extensive audience. The collaboration between Roku and Shopify marks a significant milestone in their ongoing commerce partnership. Now, viewers can directly purchase products from their TV screens, making commerce more accessible and convenient than ever before.

Mani Fazeli, Director of Product, Checkout at Shopify, emphasized the mission of making commerce better for everyone and how this partnership with Roku enables brands to drive deeper engagement with shoppers and reach new audiences through innovative channels.

With this groundbreaking collaboration, Roku and Shopify are revolutionizing the way viewers interact with advertising on TV streaming platforms. The ability to make purchases directly from the screen opens up new possibilities for advertisers and viewers alike, creating a more seamless and integrated shopping experience in the comfort of our living rooms.

‍
Sources: https://finance.yahoo.com/news/roku-brings-shopify-checkout-tv-130000540.html