DTC apparel brand Faherty has launched a resale program, Second Wave, in partnership with Archive, a tech company that helps brands launch customized resale programs. The program, announced Tuesday, allows customers to buy and sell secondhand goods from Faherty through a peer-to-peer marketplace site. The site will also list renewed and repaired brand-owned items, including returns, damaged items and samples.

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Kerry Docherty, co-founder and chief impact officer at Faherty, said in a statement, “We have always been committed to greater circularity and we are thrilled to partner with Archive to launch Second Wave. The program will give our customers multiple ways to shop for, enjoy and extend the lives of preloved Faherty items. Because long-lasting quality is at the core of what we do, we believe our product only gets better with age. Resale is a natural next step in our growth as a brand that has always taken its responsibility to our customers and the planet seriously.”

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The launch of Second Wave is part of Faherty’s commitment to reduce its environmental impact and serve as an example to the broader fashion industry. The brand has implemented other sustainable practices into its business, including creating clothing from responsible materials, like recycled and renewable fabrics and lower-impact dyes and finishes. Faherty also uses plastic-free packaging, offers complimentary repairs, equips its stores with renewable electricity and aims to keep products and fabric scraps out of landfills.

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The launch of Second Wave follows a slew of other brands and retailers that have launched their own resale programs over the years. Resale platform ThredUp has a growing roster of brands it works with, including H&M, J. Crew, Francesca’s, Kate Spade, American Eagle and Target. And rival Trove similarly has large retailer partners like Canada Goose, Carhartt, On, Lululemon, Patagonia, REI, Levi’s, Arc’teryx and Allbirds.

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Sources: https://www.retaildive.com/news/faherty-resale-program-second-wave-sustainability-dtc/653664/