Saudi Basic Industries Corp. (SABIC), a diversified global manufacturer of chemicals and other products, is expanding its ecommerce strategy. According to a report by Digital Commerce 360, SABIC's Specialties business unit recently launched a storefront on Knowde.com, a marketplace that hosts thousands of suppliers and distributors.
Saudi Basic Industries Corp. (SABIC), a diversified global manufacturer of chemicals and other products, is expanding its ecommerce strategy. According to a report by Digital Commerce 360, SABIC's Specialties business unit recently launched a storefront on Knowde.com, a marketplace that hosts thousands of suppliers and distributors.
Maureen MacDonald-Stein, director of growth OEM for SABIC's Specialties, said in a statement that Knowde offers customers “another online channel to quickly find SABIC Specialties’ material options that could meet their complex performance requirements.” The storefront complements the launch of the SABIC Material Finder website, where customers can search and compare more than 2,000 specialty resins, copolymers and compounds. Additionally, customers can get assistance with color-matching services and order sample color chips through SABIC's ColorXpress Services.
SABIC also maintains e-business portals for Specialties and other business units and their trading partners on an SAP NetWeaver Portal platform, where users can view order and invoicing details, shipment status and technical information on products. In 2022, SABIC reported net profit of 16.53 billion Saudi riyals ($4.41 billion) on sales of SR 198.47 billion (US$52,92 billion).
Harcros Chemicals Inc., an employee-owned chemical distribution and manufacturing company, also recently opened a Knowde storefront featuring more than 350 products for industries including agricultural, water treatment, oil and gas, personal care, paints and coatings, and adhesives. According to Jared Reigle, director of marketing for Harcros, “Increasingly, formulators, R&D professionals, and procurement teams are searching for the products they need online.”
Knowde reported that companies selling on Knowde activated more than 6,000 storefronts last year, bringing its total then to over 8,000. The expansion of SABIC and Harcros' ecommerce strategies is indicative of the growing trend of B2B companies turning to digital channels to reach customers.
Sources: https://www.digitalcommerce360.com/2023/07/10/a-saudi-arabian-chemicals-company-expands-its-ecommerce-reach/
