BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, announced on July 31, 2023 that it will add new AI-powered features to its platform, leveraging Google Cloud’s AI technologies. According to Troy Cox, senior vice president of product at BigCommerce, the new features will help enterprise merchants improve operational efficiencies, elevate customer experiences, enhance product discovery and help drive more sales. The AI-powered solutions are expected to be globally available by the end of 2H 2023.

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The BigCommerce and Google Cloud partnership expansion will accelerate the use of AI technologies to help merchants innovate and succeed with a simplified and modernized approach to enterprise ecommerce. Among the upcoming AI-powered solutions scheduled to release, the following key AI features will give merchants the ability to work smarter, faster and more efficiently:

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Create compelling product descriptions with AI-powered writing features. Leveraging Google Cloud’s Vertex AI on the backend, merchants can save time and simplify the writing and creative process that enable product catalogs to get to market more quickly and efficiently – helping to improve SEO rankings, product discovery, increasing traffic and conversion rates that aid in more sales.

Deliver highly personalized storefronts. Powered by Google Cloud’s Recommendations AI, merchants will have a seamless way to create personalized product recommendations that are tailored to each customer’s taste and preference – elevating product discovery to potentially increase average order value (AOV), conversions and lifetime value (LTV).

Gain deeper insight into business performance with AI-driven data analytics. Looking ahead, the BigCommerce Ecommerce Insights tool will evolve to feature new AI capabilities enabling merchants to derive deeper data insight and analytics into store performance, customer trends and respond to business changes as soon as they happen.

The demand for AI in retail is expected to grow by 28% CAGR between 2023 and 2033, according to Future Market Insights. Carrie Tharp, vice president, strategic industries at Google Cloud, said, “Successful companies will be those that can leverage AI to solve time-intensive business problems in a seamless, efficient way".

Sources: https://www.businesswire.com/news/home/20230731117309/en/BigCommerce-To-Launch-New-Google-Cloud-AI-Powered-Ecommerce-Features