Reliance Industries Limited (RIL) has launched its e-commerce beauty platform, Tira, and opened its first flagship store in Mumbai. The platform is aimed at providing customers with a wide range of beauty products and services.
Reliance Industries Limited (RIL) has launched its e-commerce beauty platform, Tira, and opened its first flagship store in Mumbai. The platform is aimed at providing customers with a wide range of beauty products and services.
The platform is available on the Reliance Retail website and app, and will offer a range of beauty products, including skincare, haircare, makeup, and fragrances. It will also offer services such as beauty consultations, beauty treatments, and beauty tutorials.
The platform will feature products from leading beauty brands such as L'Oreal, Estee Lauder, and Shiseido. It will also feature products from emerging brands such as Nykaa, Plum, and MyGlamm.
The flagship store, located in the Oberoi Mall in Mumbai, will offer customers a range of beauty services, including makeup, skincare, haircare, and beauty treatments. The store will also feature a range of beauty products from leading brands.
The launch of the Tira platform and flagship store is part of RIL's strategy to expand its presence in the beauty and wellness sector. The company has already launched a range of beauty products under its own brand, Reliance Beauty.
"With Tira, we aim to break down barriers in the beauty space and democratise beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India," Isha Ambani, Executive Director, Reliance Retail Ventures Limited (holding company of Reliance Retail Limited), said.
The launch of Tira is part of RIL's broader strategy to expand its presence in the e-commerce space. The company has already launched its e-commerce platform, JioMart, which offers a range of products and services.
RIL is also planning to launch its own digital payments platform, JioPay, which will enable customers to make payments using their mobile phones. The platform is expected to be launched later this year.
Sources: https://www.google.com/url?rct=j&sa=t&url=https://www.businesstoday.in/latest/corporate/story/reliance-launches-e-commerce-beauty-platform-tira-opens-flagship-store-in-mumbai-376226-2023-04-05&ct=ga&cd=CAIyGmJkYTg4Mzc4ZWQwMWM4ZDQ6Y29tOmVuOlVT&usg=AOvVaw1IlvVO64Q35wx_WBDh6Kci
