Razor Group, an ecommerce aggregator founded in 2020, has acquired German competitor Stryze Group in a deal made with shares only. The acquisition is part of Razor’s “(…) strategy to capitalize on the current macro environment to drive market consolidation”, according to Razor Group. In addition, Razor Group has raised 80 million euros of funding, bringing its total funding to over 60 million euros.

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The acquisition of Stryze Group is part of Razor’s strategy to become the ‘consolidator of consolidators’. In the past year, Razor has also acquired fellow aggregators Valoreo from South America and Factory14 in Europe. Currently, Razor Group owns over 200 brands and is valued at around 1 billion dollars.

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Billy Libby, CEO of Upper90, which took an equity investment in Razor, said: “The e-commerce market has changed dramatically over the last 12 months. With less liquidity available to private companies overall and inflation impacting retail margins, it is important for smaller e-commerce aggregators to join forces with market leaders like Razor that have a strong balance sheet, technology platform and proven economies of scale globally.”

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Razor Group’s CEO and co-founder Tushar Ahluwalia told TechCrunch: “It makes sense right now for smaller players to become a part of Razor Group. The natural route is consolidation, and that is the path forward. We’re building a stronger company by joining forces.”

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The acquisition of Stryze Group is the latest move in Razor Group’s strategy to become the leading ecommerce aggregator. With the additional 80 million euros of funding, Razor Group is well-positioned to continue its growth and consolidate the ecommerce market.

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Sources: https://ecommercenews.eu/aggregator-razor-acquires-stryze-group/