Will Lynch
November 15, 2023

Perry Ellis International Ushers in New Era of Omnichannel Shopping with HotWax Commerce

Perry Ellis International Ushers in New Era of Omnichannel Shopping with HotWax Commerce

March 29, 2023
In a significant move for omnichannel retailing, Perry Ellis International, Inc., a distinguished name in the fashion industry for men's, women's, and select children's apparel, has embraced HotWax Commerce's innovative solutions to enhance its customer service. The deployment of HotWax Commerce's Buy Online Pick Up In-Store (BOPIS) and Ship From Store systems marks a strategic shift in Perry Ellis's approach to omnichannel fulfillment.

In a significant move for omnichannel retailing, Perry Ellis International, Inc., a distinguished name in the fashion industry for men's, women's, and select children's apparel, has embraced HotWax Commerce's innovative solutions to enhance its customer service. The deployment of HotWax Commerce's Buy Online Pick Up In-Store (BOPIS) and Ship From Store systems marks a strategic shift in Perry Ellis's approach to omnichannel fulfillment.

With a network of approximately 70 stores, Perry Ellis has integrated these solutions into its existing Shopify and XStore platforms. The primary goal is to transform these stores into efficient fulfillment centers, enabling same-day service for online purchases. The limitations of Shopify's native local pick-up solution were overcome by HotWax's expertise, thus offering Perry Ellis's customers an advanced omnichannel experience.

The BOPIS solution from HotWax Commerce boasts several user-friendly features:

  • BOPIS PDP Shopify App: Displays live inventory status at stores on the Shopify eCommerce Product Detail Page.
  • My Store Function: Allows customers to select and save their preferred store for pickup, streamlining the process.
  • Store Mode: Customers can view store-specific merchandise on the Product Listing Page of the Shopify eCommerce platform.
  • Location-Based Store Lookup: Enables shoppers to find pickup locations using zip codes or city names.

Moreover, Perry Ellis has collaborated with the hyper-local delivery service Shipt to offer expedient same-day delivery options to its clientele.

The Ship From Store solution by HotWax Commerce further enriches the customer experience with features like:

  • Same-Day Delivery Visibility: Indicates the possibility of same-day delivery in the shopping cart, factoring in customer location, store hours, and other parameters.
  • Automated Delivery Date Application: Assigns expected delivery dates based on chosen fulfillment methods.
  • Delivery Date Confirmation with Shipt: Ensures customers are informed about any changes in expected ship dates.
  • Order Fulfillment Status Updates: Provides real-time information from store pick-up to delivery via Shipt's system.
  • Store Fulfillment App for XStore: Enhances accuracy and speed in order fulfillment for store associates.

Raymond Conesa, VP of Ecommerce Operations at Perry Ellis International, emphasized their decision to partner with HotWax Commerce, highlighting the company's impressive track record and adaptable solutions for Shopify retailers.

Anil Patel, CEO of HotWax Commerce, expressed enthusiasm about the partnership, noting the alignment of their user-friendly applications and headless APIs with Perry Ellis's needs. This collaboration is expected to drive more sales and expedite deliveries for Perry Ellis.

About Perry Ellis International, Inc.:A leader in the fashion world, Perry Ellis International, Inc. offers high-quality clothing, accessories, and fragrances for men, women, and children. With a commitment to innovation and sustainability, the company promotes an inclusive culture and a philosophy of living life fully. More information about Perry Ellis can be found at their official website.

About HotWax Commerce:Situated in Salt Lake City, Utah, and Indore, India, HotWax Commerce provides cloud-based omnichannel order management systems to Shopify retailers. The company specializes in solutions like Same-Day BOPIS, Buy Online Return In Store (BORIS), Ship From Store, and Pre-Orders, serving global retail brands like Steve Madden, Cariuma, KREWE Eyewear, Cabi, and Winning Appliances.


Sources: https://www.businesswire.com/news/home/20231114297916/en/Perry-Ellis-International-Deploys-HotWax-Commerce-Omnichannel-Order-Management-Solution-for-Shopify