Nobody's Child, a fashion brand known for its commitment to responsible and affordable women’s wear, has officially announced a partnership with Just a Group starting from SS24. This partnership aims to supply independent fashion boutiques across the UK, marking a significant step in expanding the brand's reach and engagement with fashion-forward consumers.

The initial wholesale campaign for this partnership is set to commence in August and will run for a duration of three weeks. Just Now Distribution Ltd, an established name in the fashion distribution sector, has been entrusted with the task of distributing the brand's collections. Retail sales, on the other hand, will be managed by JUST Consultancies Ltd, a sales division of Just a Group. The showroom for this venture is strategically located off Brick Lane, a known hub for fashion and culture in London.

To ensure the success and smooth functioning of this partnership, a dedicated team has been assembled. These professionals will oversee various aspects of the venture, from operations to customer service. Retailers and fashion enthusiasts can eagerly mark their calendars for February 2024, when the first deliveries under this partnership are expected to hit the market.

Juls Dawson, Managing Director of Just a Group, expressed immense enthusiasm for the partnership. According to Dawson, this partnership stands as a landmark in Just a Group's journey of over a decade, given Nobody’s Child's strong responsible credentials and stunning designs. He emphasized that they are purposefully selecting only the most fitting mid to premium level accounts within the independent sector to align with the high-quality perception and reputation that Nobody's Child has meticulously built in the marketplace.

On the other side of this partnership, Jody Plows, CEO of Nobody’s Child, shares the excitement and optimism. She highlighted that Just a Group and its team bring invaluable experience in this segment of the marketplace. The shared strategy of partnering with the best independent boutiques across the UK is aimed at enabling Nobody's Child to further raise its brand awareness and broaden its consumer reach. Plows reaffirmed the brand’s mission, stating their continued commitment to offering responsible and affordable products for all women.

As for the initial collection under this collaboration, it is set to consist of 80 pieces with a variety of options for consumers. The price ranges are as follows: dresses will be priced between £65 and £130, skirts will range from £75 to £85, tops and blouses will be available for £39 to £65, trousers will be priced from £59 to £85, and jumpsuits and playsuits will range from £69 to £120.

With this partnership, both Nobody's Child and Just a Group are poised to embark on an exciting new chapter in the world of independent fashion retail, exemplifying a synergy between responsible fashion and accessible elegance.

Sources: https://retailtimes.co.uk/nobodys-child-partners-with-just-a-group-for-wholesale-distribution/