Will Lynch
October 18, 2023

New Managing Director to Lead eComplete Group into the Future

New Managing Director to Lead eComplete Group into the Future

March 29, 2023
Anna Graham has been appointed as the new managing director of Manchester-based eComplete Group, a leading eCommerce growth partner and investor. Graham began her career at The Hut Group (THG) and has experience spanning global markets and driving international M&A projects. She then joined Social Chain as eCommerce director, playing a pivotal role in the company’s transition from a traditional media and marketing agency to a D2C eCommerce house of brands.

Anna Graham has been appointed as the new managing director of Manchester-based eComplete Group, a leading eCommerce growth partner and investor. Graham began her career at The Hut Group (THG) and has experience spanning global markets and driving international M&A projects. She then joined Social Chain as eCommerce director, playing a pivotal role in the company’s transition from a traditional media and marketing agency to a D2C eCommerce house of brands.


In May 2022, Graham moved to eComplete Group, which was co-founded by former THG C-suite executives Paul Gedman and Andy Duckworth, with a mission to provide eCommerce brands with the foundations to scale. The company specialises in assisting clients in their growth agency whilst also embarking on a journey to disrupt eCommerce private equity by helping DTC brands with high UK potential become global leaders.


eComplete Group’s first acquisition in 2021 was Manchester-based eCommerce beauty business CurrentBody. Co-founded in 2009 by Laurence Newman and Andrew Showman, the company won two awards at the 2023 Northern Tech Awards, run by GP Bullhound.


Commenting on her promotion, Graham said: “I’m thrilled to take on the position of managing director at eComplete Group. It’s a dynamic and forward-thinking company with a clear vision, and I’m looking forward to leading the team and contributing to our continued growth and success.”

Paul Gedman, co-founder of eComplete Group, said: “Our faith in Anna is unwavering and we are excited to see the impact she will have in this role, supported by an incredibly talented team we expect to accelerate our current momentum.”

Andy Duckworth, co-founder of eComplete Group, added: “Anna’s commitment and passion for our company’s vision align perfectly with our goals for the future. Her journey and expertise in the eCommerce industry make her a natural fit for this role, and we are looking forward to achieving even greater success together.”

Anna Graham will be speaking at an eCommerce meet-up event this week (October 19) organised by eComplete. The event takes place at KPMG’s Manchester offices between 3pm-6pm and tickets can be reserved here.


Sources: https://businesscloud.co.uk/news/ecomplete-group-appoints-new-managing-director/