Love Island star and influencer Molly-Mae Hague has stepped down from her role as creative director of fast fashion brand PrettyLittleThing (PLT). Hague, who was reportedly being paid £400,000 a month, equivalent to £5 million a year, made the announcement in a YouTube video, citing her desire to spend more time with her daughter Bambi, who was born in January. PrettyLittleThing is ranked as one of the largest 50 fashion brands globally in the 2023 European Fashion Sector report. Hague said in her video, “I have realised that I’m only going to get this time once with my first-born child and I’m only going to get Bambi being four months old once and I feel like I’ve had to rearrange my life a little bit and lose some commitments that I did have.” She added, “I and PLT have decided collectively that as much as the creative director role was incredible and I have loved being the creative director of PLT more than anything it was such an amazing chapter for me it has naturally come to an end.” Hague's departure follows PLT’s CEO Umar Kamani also stepping down from the company in April after 12 years. According to Internet Retailing, Kamani said in a statement, “I am incredibly proud of what we have achieved over the past 12 years and I am confident that the team will continue to drive the business forward and build on the success we have achieved.” The fashion industry has seen a number of changes in recent months, with many brands and influencers taking a step back from their roles in order to focus on their personal lives. Hague's decision to step down from her role at PLT is a testament to the importance of prioritizing family and self-care. Sources: Internet Retailing. (2021, May 7). PrettyLittleThing creative director Molly-Mae Hague quits £5m role. Retrieved from https://internetretailing.net/prettylittlething-molly-mae/ 2023 European Fashion Sector Sources: https://internetretailing.net/prettylittlething-molly-mae/