Millie Bobby Brown's beauty and wellness brand, florence by mills, has recently announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited. The agreement was negotiated by Millie's global licensing partner, IMG.
Millie Bobby Brown's beauty and wellness brand, florence by mills, has recently announced a long-term pet apparel and accessories agreement with Kanine Group subsidiary, Kanine Pets World Limited. The agreement was negotiated by Millie's global licensing partner, IMG.
The exclusive license covers the design, production and distribution of a wide range of pet products including apparel, accessories, home and toys. The products will be available in the US, UK, and Canada, with plans to expand to other countries in the future.
Millie Bobby Brown, the 19-year-old actress and entrepreneur, said in a statement: “I wanted to extend all that florence by mills stands for to a very important part of my life, my beloved pets. My brand is about encouraging young women to positively embrace their individuality and what makes them unique. I strongly believe that this dedication to life and love should also extend to my passion for pets, so that they too can feel cozy, special and appreciated. For pet parents, having access to a full range of products to complement their lifestyle is important and what could be more fun and fitting than having matching outfits?”
“We are delighted to partner with Millie and florence by mills to extend all the wonderful values to pets. Our mission has always been to spread love, joy and happiness and to redefine the pets ecosphere and with such a passionate partner, we are for sure creating a completely new space for Gen Z pet parents and their pets to thrive,” stated Samuel Wong, CEO, Kanine Group.
The news of the agreement between Millie Bobby Brown and Kanine Pets World has been met with enthusiasm from fans and pet owners alike. The products are expected to be released in the coming months, and will be available in pet stores, online retailers, and florence by mills' own website.
This agreement is a testament to Millie Bobby Brown's success as an entrepreneur.
Sources: https://retailtimes.co.uk/millie-bobby-browns-florence-by-mills-makes-agreement-with-kanine-group-subsidiary-kanine-pets-world/
