The UK-based pregnancy, birth and baby experts, My Expert Midwife, are set to launch a range of baby skincare products in the grocery sector for the first time on 8th May. The launch will be supported by a multichannel marketing campaign that will be visible in 530 stores nationwide.

‍
Asda will be the first grocery retailer to stock the collection of midwife-developed, paediatrician-approved products. The range includes a baby wash, baby lotion, baby oil, baby balm, and baby bottom butter.

‍
Karen Doran, commercial director at My Expert Midwife, said: “We are thrilled to be partnering with Asda for the launch of the My Expert Midwife baby skincare collection in the grocery sector.  Asda is the perfect partner to bring our midwife-developed products to families across the UK as they do their weekly shop.

“We’re so proud of the marketing campaign we have created to launch the range and believe it resonates with new parents and parents-to-be. This will be our largest investment in grocery-specific marketing to date, so we are excited to see the additional visibility it gives to our brand online and in stores across the country and can’t wait to see the campaign executed.”

‍
The launch of the baby skincare range is part of My Expert Midwife’s mission to make pregnancy and parenting easier for parents. The company also offers a range of products and services, including pregnancy and birth plans, antenatal classes, and postnatal support.

‍
The multichannel marketing campaign for the baby skincare range will include digital, print, and in-store advertising.
The launch of the baby skincare range is the latest in a series of developments for My Expert Midwife.

‍
Sources: https://retailtimes.co.uk/my-expert-midwife-baby-skincare-range-debuts-in-grocery-supported-by-multi-channel-marketing-campaign/