Global toy company Mattel has announced a new partnership with Retail Prodigy Group (RPG) to launch an online store in Australia in time for the upcoming Barbie movie launch. The store will feature Mattel’s portfolio of products, including Barbie, Hot Wheels, Thomas & Friends, Fisher-Price, American Girl, Uno, Masters of the Universe, Monster High and Mega.

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Paul Faulkner, Managing Director of Mattel – Asia Pacific, said the brand is on a mission to create “innovative products and experiences” together with RPG. “Our consumers are fans, looking to enjoy our brands in categories like apparel and homewares. Our new partnership with RPG lets us do just that,” he said.

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Sources: https://internetretailing.com.au/mattel-launches-online-in-australia-with-retail-prodigy-group/