Today, SHOPLINE, Asia’s leading commerce services platform for selling on social, announced the launch of its European headquarters in London. This follows a US$182 million Series B deal inked in the last quarter of 2022.
Today, SHOPLINE, Asia’s leading commerce services platform for selling on social, announced the launch of its European headquarters in London. This follows a US$182 million Series B deal inked in the last quarter of 2022.
Deepak Anand, General Manager of SHOPLINE UK, said: “We are super excited to launch SHOPLINE in the UK at a time when changing customer preferences are requiring merchants to be increasingly agile. Selling directly on social media has rewritten the e-commerce playbook on how brands are engaging with their customers. As a global talent hub, London is the perfect fit for SHOPLINE to lead the transformation of European retail while enabling unique shopping experiences that are supporting our customer’s commerce vision.”
SHOPLINE, founded in Hong Kong in 2013, has 500,000+ brands and more than 2,000 employees worldwide. Key investors to date have included San Francisco-based 500 Startups, Alibaba Hong Kong Entrepreneurs Fund, Singapore-based venture capital firm Golden Equator Capital and Hong Kong-based CDIB Capital.
Joining SHOPLINE’s UK team is David Meakin, Head of Partnerships. Meakin said: “Merchants want to be able to innovate at speed and provide best-in-class, truly holistic experiences to their customers, no matter how or where they interact with the brand. Asia has pioneered a boom in selling on social alongside world-class supplier networks and extensive logistics infrastructure. This has driven the demand for a single platform that can effectively manage every customer touch point and we are thrilled to be able to provide our regional know-how with our local partner ecosystem.”
SHOPLINE has partnered with Meta (Facebook and Instagram), Google, TikTok, and Amazon to bring a seamless omnichannel experience to merchants for shopping and ads. Boasting advanced influencer and dynamic customer segmentation features, it has a robust and extensive native toolkit for brands to leverage; as well as an API-first approach to its architecture for added flexibility, with seamless integrations into the SHOPLINE platform.
Sources: https://internetretailing.net/social-selling-platform-shopline-launches-in-uk-london-becomes-its-europe-hq/
