Logik.io, a technology company that provides solutions to "consumerize B2B buying experiences" through guided product discovery, product configuration and a recommendation engine, announced today that it has raised $16 million in a Series A funding round. The funding was led by Emergence Capital and joined by ServiceNow Ventures and Salesforce Ventures, bringing the company's total funding to $26 million since its founding in 2021.

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The company was co-founded by Christopher Shutts, who serves as CEO, and Godard Abel, who serves as chairman. Shutts and Abel have a history of success in the B2B software industry, having co-founded BigMachines, a configure-price-quote software provider that was sold to Oracle Corp. in 2013 and renamed Oracle CPQ. Abel also developed Steelbrick, a CPQ software firm now part of Salesforce Inc., and is co-founder and CEO of G2.com, an AI- and ChatGTP-backed online information resource for business software.

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Logik.io's technology is designed to help B2B buyers find and configure complex products and services from manufacturers, SaaS software providers and service companies. The company's clients include electric testing equipment manufacturer Keysight Technologies and Club Car, a maker of golf carts and utility vehicles.

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“Many B2B companies struggle to deliver the low-touch consumerized experiences customers demand today,” Shutts said. “But the businesses who are leading their industries understand that no matter how complex your products are, buyers seek out businesses who make it simple to find, configure, and augment purchases across any channel.”

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Sources: https://www.digitalcommerce360.com/2023/05/23/b2b-commerce-technology-firm-logik-io-raises-16-million/