Yitty, the shapewear brand created by artist Lizzo and Fabletics, is expanding its program by partnering with ThredUp to allow customers to purchase secondhand Yitty products directly on its website, according to a company press release on Thursday. This partnership is an extension of Fabletics’ existing program with ThredUp, which launched in July 2021 and allows customers to resell items for store credit.

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Customers can use ThredUp’s Clean Out program to send in gently used products from any brand in exchange for Fabletics and Yitty shopping credit that can be used online or in stores.

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“Fabletics is an excellent example of a brand which started with a Clean Out program that resonated well with customers,” said James Reinhart, CEO of ThredUp, in a statement. “Now, they are expanding their program allowing customers to both trade in and purchase secondhand clothing directly. We're proud to help Fabletics grow their program as they double down on resale.”

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Yitty launched in April 2022 and offers sizing from XS to 6X. The brand is focused on creating products that cater to all body types, and earlier this month, the brand launched the gender-affirming Your Skin by Yitty shapewear label.

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Fabletics is also expanding its store footprint, and opened its first Yitty shop-in-shop in July at a Fabletics location in Fashion Place Mall in Murray, Utah. The Yitty shop takes up around 300 square feet or 10% of the total store area.

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The resale announcement comes just a few days before Earth Day on April 22. “We are excited to extend our partnership with ThredUp and give a second life to Fabletics and Yitty products,” said Fabletics CEO Adam Goldenberg in a statement. “Resale is important to our business model and directly benefits our community, ongoing sustainability goals and the environment.”

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However, whether or not secondhand clothing can truly help the environment is more complicated than it seems. According
Sources: https://www.retaildive.com/news/lizzos-yitty-enters-resale-with-thredup/648294/