The eCommerce market is becoming increasingly competitive, and businesses are struggling to stand out. To stay ahead of the competition, businesses must focus on providing a seamless customer experience and leveraging the latest technology.

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Klaviyo, a leading eCommerce marketing platform, recently announced its integration with Amazon’s Buy with Prime program. The integration will enable businesses to offer their customers a more personalized shopping experience.

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The Buy with Prime program allows customers to purchase items directly from Amazon’s Prime Now app. Customers can select items from a variety of retailers and have them delivered to their door in as little as two hours.

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Klaviyo’s integration with the Buy with Prime program will enable businesses to leverage the program’s features to create a more personalized shopping experience for their customers. Businesses will be able to use Klaviyo’s marketing automation tools to send targeted emails and push notifications to customers who have purchased items through the Buy with Prime program.

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Klaviyo’s integration with the Buy with Prime program will also enable businesses to track customer behavior and purchase history. This will allow businesses to better understand their customers’ needs and preferences and create more targeted marketing campaigns.

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“It is becoming increasingly challenging for businesses to stand out in today’s eCommerce market. This means it’s crucial for businesses to utilise their own customer data to fuel more personalised marketing efforts. Brands and retailers have to cultivate brand loyalty,” said Rich Gardner, SVP of Global Strategic Partnerships at Klaviyo. “Our goal is to build partnerships and integrations that empower our customers to own their destiny. We are thrilled to partner with Amazon on this integration to enable businesses. Using the Klaviyo platform to effortlessly sync, access and analyze shopper data from purchases made using Buy with Prime.”

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The integration of Klaviyo with the Buy with Prime program is a major step forward for businesses looking to stay ahead of the competition in the eCommerce market. By leveraging the latest technology and providing a more personalized shopping experience, businesses can ensure they remain competitive in today’s market.

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Source: https://www.enterprisetimes.co.uk/2023/05/30/klaviyo-announces-integration-with-amazons-buy-with-prime/
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