The Fossil Group, a US-based manufacturer, has announced the expansion of its jewelry and watch marketplace, Katchin, into Germany and France. This follows the platform's successful launch in the UK earlier this year.
Katchin operates on Mirakl’s marketplace software and offers a wide range of jewelry, watches, and accessories from brands such as Emporio Armani, Otazu, Roberto Cavalli, Sif Jakobs, Festina, and Rotary. It also provides curated content and how-to style guides to showcase the marketplace’s extensive collection of styles and brands.
According to Shelly Gardner, General Manager of Katchin, the platform has had some successful initial months and the Fossil Group sees significant sales potential on the European mainland due to the segment’s growth, estimated at 5 to 7 percent annually by Euromonitor.
“I’m excited to formally announce our expansion into Germany and France,” said Gardner. “Katchin brings together the most sought-after names in a convenient one-stop-shop, offering curated content and how-to style guides to showcase the marketplace’s extensive collection of styles and brands.”
Katchin has prioritized content since its inception, featuring the origin stories of brands and a continually evolving range of curated style edits, how-to inspiration, and gift guides. Users can explore the product range through extensive category filters, including stone type, material, and a variety of watch movement types.
Holly Briedis, Chief Digital Officer of the Fossil Group, believes that Katchin fulfills a need in the marketplace. “The platform enables product discovery in a way that seems to be missing in the marketplace today – inspired, contextualized, and ‘built for’ these categories,” said Briedis.
Katchin is now looking to expand into North America, with a launch planned in 2024. “We are confident that Katchin will continue to be a success in the US,” said Gardner. “We look forward to bringing our unique shopping experience."
Sources: https://ecommercenews.eu/jewelry-marketplace-katchin-expands-across-europe/
