JoJo Maman Bébé, the well-known UK B Corp brand specializing in baby, kids, and maternity products, has announced the launch of its 'Helping Hands' Community Grants initiative for the second consecutive year. With a strong commitment to supporting local community projects in the UK and Ireland, the company is set to donate up to £10,000 each to six deserving winners, as chosen by the public.

The application process for the grants is now open and will run from July 18th to August 15th, 2023. Registered charities, not-for-profit organizations, and local community projects are all encouraged to apply. A panel of experts from JoJo Maman Bébé's Board of Directors will shortlist the entries, and the final selection of the winning projects will be determined through a public vote hosted on the official JoJo Maman Bébé Facebook brand page. The fortunate recipients of the grants will be announced in September.

The primary aim of the 'Helping Hands' Community Grants initiative is to provide essential financial support to causes in need and strengthen the brand's connection with the communities it serves. Rooted in the brand's founding ethos, the initiative aligns with JoJo Maman Bébé's longstanding commitment to making a positive impact locally. Since its inception, the initiative has seen the company donate nearly £150,000 to various noteworthy causes.

Gwynn Milligan, the CEO of JoJo Maman Bébé, emphasized the brand's dedication to its communities, which has been evident throughout its 30-year history. JoJo Maman Bébé's stores have been a welcoming space for parents, families, and grandparents, offering not only quality products but also valuable advice and support. The 'Helping Hands' Community Grants initiative takes this commitment to the next level by empowering customers to play an active role in selecting the projects that will receive the much-needed funds. By channeling resources towards key local initiatives and not-for-profit organizations, the brand aims to further bolster the communities it is a part of.

After a successful launch in 2022, JoJo Maman Bébé is excited to continue the 'Helping Hands' scheme for another year, expanding its reach and positively impacting six more initiatives. As the brand remains deeply committed to supporting its communities, it is eagerly looking forward to making a meaningful difference in the lives of those who matter most - its customers and their neighborhoods.

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Sources: https://retailtimes.co.uk/jojo-maman-bebe-launches-helping-hands-community-grants-initiative-with-donations-of-up-to-10000-per-winner-pledged/