John Lewis, one of the UK's leading retailers, has unveiled its online Christmas shop following a surge in searches for festive products. According to the retailer, searches for Christmas-related items have more than doubled over the summer compared to last year, with 28% of customers browsing and purchasing gifts as early as August.
John Lewis, one of the UK's leading retailers, has unveiled its online Christmas shop following a surge in searches for festive products. According to the retailer, searches for Christmas-related items have more than doubled over the summer compared to last year, with 28% of customers browsing and purchasing gifts as early as August.
The survey also revealed that searches for tree decorations were up 33% year-on-year, wrapping paper searches increased by 466%, and crackers up 400%.
John Lewis Christmas buyer Lisa Cherry said: “This year’s themes are inspired by the magic of nostalgia and the enchantment of Christmas. The brilliant in-house design team have taken inspiration from our archives, giving treasured vintage prints a new lease of life across a number of festive products. We’re really excited for our customers to explore the new themes and plan ahead for the festive season.”
John Lewis is featured as a Top100 retailer in the 2023 RetailX UK Top500 report, which provides an in-depth analysis of the UK's top 500 retailers. The report includes insights into the performance of the UK's leading retailers, including John Lewis, and provides an overview of the current retail landscape.
The retailer's online Christmas shop is now open, offering customers a range of festive products, from decorations to gifts and wrapping paper. With the festive season fast approaching, customers can now get a head start on their Christmas shopping and take advantage of the retailer's wide selection of products.
John Lewis is not the only retailer to launch its Christmas shop early this year. Other retailers, such as Amazon, Argos, and Tesco, have also opened their online Christmas shops in anticipation of the festive season.
With the pandemic continuing to affect the retail industry, retailers are hoping to make the most of the festive season and boost sales. By launching their Christmas shops early, retailers are hoping to capitalise on the increased demand for festive products and encourage customers to shop early.
Sources:
https://internetretailing.net/john-lewis-christmas/
https://www.retailx.com/
Sources: https://internetretailing.net/john-lewis-christmas/
