1-800-Flowers.com has launched a new AI-powered consumer experience called MomVerse, just in time for Mother's Day. The tool, which is available on both mobile and desktop, creates one-of-a-kind verses, from personal poems to songs, to help customers find the perfect words to express their love and appreciation for their mothers.

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According to a press release, users can select the type of verse they want to create, such as a limerick or Haiku, and provide insight on who the verse is for (grandma, mom, wife). They can also share insights about the recipient such as their interests (music, reading, singing, etc.). Once completed, users can share their verse to a social platform or print it out for mom.

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Jason John, 1-800-Flowers.com CMO, said in the release, “Consumers have increasingly turned to our family of brands to help them connect with the important people in their lives, and we continually innovate our customer engagement efforts with the purpose of elevating the gifting experience. The 1-800-Flowers.com MomVerse is one more way we leverage emerging technologies to ensure customers can engage with us in different ways, enabling them to celebrate the relationships in their lives through their gift-giving gestures.”

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The MomVerse tool is part of 1-800-Flowers.com's ongoing efforts to provide customers with innovative and personalized gifting experiences. The company has also recently launched a new mobile app, which allows customers to shop for gifts, track orders, and access exclusive offers.

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Sources: https://www.icxa.org/news/1-800-flowers-launches-momverse-for-mothers-day-sentiment/