Dr. Reddy’s Laboratories has launched an e-commerce website specialising in diabetic-friendly nutrition products. The website, Celevida Wellness, was launched in October and is operated by its subsidiary SVAAS Wellness Limited. It features products from its own diabetes control nutrition brand Celevida, as well as brands from other companies such as Diabliss and Unilever-backed Wellbeing Nutrition.
Dr. Reddy’s Laboratories has launched an e-commerce website specialising in diabetic-friendly nutrition products. The website, Celevida Wellness, was launched in October and is operated by its subsidiary SVAAS Wellness Limited. It features products from its own diabetes control nutrition brand Celevida, as well as brands from other companies such as Diabliss and Unilever-backed Wellbeing Nutrition.
Examples of the products sold include Celevida nutrition health drink for managing blood sugar spikes and support weight management, Slow Burn capsules for weight loss support and multivitamins for men and women by Wellbeing Nutrition, and diabetic-friendly sugar that could be added to food and drinks by Diabliss.
Dr. Reddy’s said that the e-commerce site could provide a one-stop solution for diabetic friendly nutrition products. It also plans to introduce a digital diary further down the road. “We see ‘Celevida Wellness’ as becoming a comprehensive one-stop solution for Type 2 diabetic and pre-diabetic patients offering meals, personalised dietary and health information, and in due course, features such as a digital diary to track health patterns, and on-call nutritionists,” said the company.
The launch of the website also strengthens the firm’s presence in the nutraceutical space. Earlier in July, the company made its entry into the children nutrition space with the launch of CeleHealth Kidz Immuno Plus Gummies in India, adding on to its adult nutrition, hospital and clinical nutrition, and general health and wellness portfolio.
The e-commerce website launch comes at a time when the prevalence of diabetes and obesity in India is on the rise. According to a report by the Indian Council of Medical Research-India Diabetes published in June this year, the rate of diabetes stands at 11.4 per cent and prediabetes at 15.3 per cent. The prevalence of obesity, which is closely related to diabetes, stands at 28.6 per cent, while that of abdominal obesity is 39.5 per cent.
https://www.icmr.gov.in/sites/default/files/upload_documents/IDF_India_Diabetes_Report_2020.pdf
Sources: https://www.nutraingredients-asia.com/Article/2023/11/07/dr.-reddy-s-launches-e-commerce-website-specialising-in-diabetic-friendly-supplements
