Australian kitchen appliance brand Breville has launched a new coffee subscription service, Beanz.com, that delivers freshly roasted coffee beans directly to consumers. The website complements Breville’s existing portfolio of coffee products and offers more than 65 coffee options and roast profiles, as well as expert advice, guidance and tips for the best brew.

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Jim Clayton, CEO of Breville, said in a statement that customers rely on the brand to deliver a true speciality coffee experience at home. “By partnering with these roasters, we are able to support the specialty coffee community both in Australia and abroad, the coffee farmers who supply them, and help Australians find the right beans for their taste and machine,” he said.

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Beanz.com has partnered with seven Australian specialty coffee roasters for its launch, including St. Ali, Pablo and Rusty’s, Veneziano, Proud Mary, Seven Seeds, Allpress and Padre. Customers can filter coffee selection by category such as brew method, roast preference, blend, certifications or single origin.

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The launch of Beanz.com is part of Breville’s strategy to expand its presence in the specialty coffee market. The company has also recently launched a range of coffee machines, including the Oracle Touch, Barista Pro and Barista Express, which are designed to help consumers make café-quality coffee at home.

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Sources: https://internetretailing.com.au/breville-launches-coffee-subscription-service/