Today, B&Q, a leading home improvement and garden retailer, and Pinterest, the visual discovery platform, have announced the launch of their co-branded campaign. This marks the retailer’s first time utilising the platform’s unique Trend Badge feature. The campaign is part of B&Q’s ongoing commitment to providing customers with the latest trends and insights to help them create their dream home. The Trend Badge feature will enable customers to easily identify the latest trends and products from B&Q.
Today, B&Q, a leading home improvement and garden retailer, and Pinterest, the visual discovery platform, have announced the launch of their co-branded campaign. This marks the retailer’s first time utilising the platform’s unique Trend Badge feature.
The campaign is part of B&Q’s ongoing commitment to providing customers with the latest trends and insights to help them create their dream home. The Trend Badge feature will enable customers to easily identify the latest trends and products from B&Q.
The campaign was inspired by Pinterest’s trend prediction report released in December, which revealed that one of the big interiors trends for 2023 would be ‘Home Front’ – as consumers will be focusing attention on dressing and decorating the front of their homes.
The campaign will feature a range of products from B&Q’s Home Front collection, including outdoor furniture, lighting, and accessories. Customers will be able to shop the products directly from the Trend Badge, and will also be able to access helpful advice and tips from B&Q’s experts.
Jane Sell, head of PR & Social Media, B&Q, said: “Insights are key to ensuring content is engaging and effective and we’re pleased to be working with Pinterest on this campaign and to have the Home Front trend badge. Pinterest predictions for 2023 complement the findings of the B&Q Slice of Home Life report 2023 – that we’re increasingly using our homes as places to socialise. As customers welcome friends and family into homes more, it’s not surprising they’re looking for more inspiration and advice on how to refresh their front doors, gardens and hallways. Our Home Front trend badge campaign with Pinterest strongly supports this.”
Matt Siberry, head of home at Pinterest UK says, “Pinners are planners, and in recent months, despite the cost of living crisis we’re all facing, we’re still seeing lots of creativity on Pinterest as people seek to improve areas of their homes, like front doors and entrances, that perhaps have been previously overlooked, and that don’t require huge budgets. We’re delighted that our insights can help B&Q inspire people with the very products and ideas they’re looking for.”
Sources: https://retailtimes.co.uk/bq-launches-first-insights-driven-trend-badge-campaign-on-pinterest/
