Hong Kong Technology Venture Company (HKTV) has appointed Ken Chan as director of business development and marketing for its subsidiary eCommerce platform HKTVmall, effective from June. In this newly created role, Chan will report to Jelly Zhou, chief executive officer (Hong Kong) of HKTV.
Hong Kong Technology Venture Company (HKTV) has appointed Ken Chan as director of business development and marketing for its subsidiary eCommerce platform HKTVmall, effective from June. In this newly created role, Chan will report to Jelly Zhou, chief executive officer (Hong Kong) of HKTV.
A spokesperson from HKTV told MARKETING-INTERACTIVE that the role was created to explore various new initiatives and projects to build HKTVmall's unique eCommerce business model. Chan will lead multiple marketing functions, including all facets of eCommerce marketing, design and “Wet Market Express” (街市即日餸) delivery business. He will also lead the new business development team to further expand HKTVmall services beyond Hong Kong.
Chan will leverage on his previous experiences to develop mid to long-term strategic planning, as well as strengthening the brand preposition of HKTVmall in addition to driving sales growth by various marketing planning and promotions. He will also lead the development of quick commerce on "Wet Market Express", aiming to further enhance HKTVmall’s service pledge, coverage and services and help the company serve another new customer segment for offline wet markets.
Prior to HKTV, Chan had previously helmed the role of brand marketing head, Hong Kong and Greater Bay Area of HSBC and regional commercial and marketing director of Procter & Gamble (P&G). He has garnered strong commercial leadership experience across Hong Kong, Taiwan and Greater China with solid experience in branding, digital marketing, social, media, communications and go-to market omni-channel commercial execution capability.
Commenting on the appointment, Zhou said: “With Chan’s strong commercial leadership experience across different markets and his depth of expertise in FMCG and financial sectors, we believe that he will bring inspiring ideas to our existing core team, joining hands to bring HKTVmall being a brand of trustworthiness to global consumers.”
HKTVmall has recently partnered with Shoalter Technology to launch an independent eCommerce platform, as well as rolling out a live commerce channel to support online and physical retailers.
Sources: https://www.marketing-interactive.com/hktv-bolsters-ecommerce-biz-with-new-business-development-and-marketing-director-role
