New Zealand-based gourmet fast-food restaurant chain Hell Pizza has recently launched a unique buy now, pay later (BNPL) scheme, dubbed ‘AfterLife Pay’. Under the scheme, customers don’t have to pay for their pizza until they’re dead, with payments for their pizza to be collected upon death via a legally binding agreement.

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Ben Cumming, CEO of Hell Pizza, said the business came up with the campaign after BNPL providers wanted to offer the service to its customers. He explained, “AfterLife Pay is a light-hearted campaign that reinforces Hell’s stance on buy now, pay later schemes – you can have your pizza and eat it too without any pesky late fees or penalties”.

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Cumming noted that a growing number of people are using the schemes to buy essential items like food, despite Consumer NZ warning the schemes are ‘addictive’. He said, “We think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer BNPL for what is considered a treat.”

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To participate in the trial campaign, customers must apply. 666 people will then be selected and made to sign an online legally binding agreement, amending their will, for the total of their chosen order.

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Sources: https://internetretailing.com.au/hell-pizza-launches-pay-after-you-die-plan/