Half Helix, a digital agency that has been providing enterprise-level services to clients such as Timex, Rothy’s, and Laura Mercier since its launch in 2015, has announced its acquisition of Able Sense, a Halifax-based e-commerce studio. This acquisition will enable Half Helix to expand its full-service e-commerce offering to include emerging brands.
Half Helix, a digital agency that has been providing enterprise-level services to clients such as Timex, Rothy’s, and Laura Mercier since its launch in 2015, has announced its acquisition of Able Sense, a Halifax-based e-commerce studio. This acquisition will enable Half Helix to expand its full-service e-commerce offering to include emerging brands.
Able Sense, which has been operating as a Shopify Plus Partner since 2017, has built a roster of clients across North America, including Cougar Shoes, SUNPAN, AmerCareRoyal, and more. With this acquisition, Half Helix and Able Sense will now work as sister agencies, with Half Helix continuing to partner with enterprise brands to modernize the e-commerce experience, and Able Sense collaborating with emerging and mid-market merchants across a range of cost-effective delivery models.
Half Helix Founder and President, Peter Humphrey, said, “We are thrilled to welcome Able Sense to the team. Able Sense complements the Half Helix focus and service offering perfectly. We simply could not think of a better fit.” Aaron Whitman, Able Sense Managing Director, added, “Joining forces with Half Helix is a natural fit for Able Sense. This acquisition brings exciting opportunities for our clients, team, and the Shopify community.”
Jim Reynolds, Shopify’s Agency Partnerships Lead for NA, commented, “Half Helix and Able Sense have established themselves as top agency partners within the Shopify ecosystem. I’m excited to see them join forces complementing their respective strengths, and through our partnerships provide retailers with an exceptional experience offering advanced services and expertise in designing, building, and scaling retailers on Shopify Plus.”
With the introduction of cross-team practices, Half Helix and Able Sense will refine their existing delivery model, implement best practices developed at Half Helix, and aim to grow their collective topline revenue by +100% by the close of 2024. Able Sense founder Aaron Whitman will remain on as Managing Director of Able Sense and collaborate closely with Half Helix Executives Peter Humphrey, Mac King, Layth Farage, Max Rolon and Trey Hardin.
Sources: https://www.martechcube.com/half-helix-acquires-able-sense-a-halifax-based-e-commerce-studio/
