At the tender age of 25, Grace Beverley has already founded two successful companies – workout app Shreddy and the sustainable-activewear brand Tala. Launched in May 2019, Tala has seen tremendous success, generating sales of £5.2 million in less than a year of trading. This success has attracted the attention of investors, including Deciem chief executive and founder Nicola Kilner and Rapha founder Simon Mottram, who co-led a £4.2 million seed funding round for the brand.
At the tender age of 25, Grace Beverley has already founded two successful companies – workout app Shreddy and the sustainable-activewear brand Tala. Launched in May 2019, Tala has seen tremendous success, generating sales of £5.2 million in less than a year of trading. This success has attracted the attention of investors, including Deciem chief executive and founder Nicola Kilner and Rapha founder Simon Mottram, who co-led a £4.2 million seed funding round for the brand.
Tala has sustainability, transparency and ethics at the heart of its brand and defines its mission as creating “sustainable and high-performance activewear, without the hefty price tag” with packaging made from upcycled, recycled and natural materials. Before launching Tala, Beverley was a lifestyle vlogger known as GraceFitUK on platforms including YouTube and Instagram, focusing on fitness and veganism. She worked with big brands including Gymshark.
Social media has undoubtedly played a big role in Tala’s success. Beverley boasts 1 million followers on Instagram and hordes of users commenting on her every post. Tala’s own Instagram has also racked up 345K followers with strong engagement and regular video content showcasing products on a range of different body types.
Sustainable fashion has become a buzzword in the industry in recent years as consumers become increasingly concerned with environmental matters. However, Beverley admits that “sustainable fashion as a concept is oxymoronic”. She explains that fashion is about consumption and that if people are asked to consume more, it is not more sustainable. She adds that Tala provides “more sustainable options for people currently shopping less sustainable activewear”.
Tala’s aim is to get shoppers to think a little bit more about the materials which products are made from and where they are made. Beverley says that Tala is committed to becoming ever more sustainable and that they are always trying to be “in the know about new technologies that are coming out with new properties or fabrics”.
Sources: https://www.retailgazette.co.uk/blog/2023/04/tala-ceo-grace-beverley/
