UK-based CBD brand Goodrays has announced its first listing in the food-to-go category, with its CBD drinks now available in the Waitrose Meal Deal nationwide.
UK-based CBD brand Goodrays has announced its first listing in the food-to-go category, with its CBD drinks now available in the Waitrose Meal Deal nationwide.
The drinks, which contain 30mg of CBD per can, double the amount of its nearest competitor, and are available to shoppers as part of their lunch.
Goodrays Founder, Eoin Keenan says: “Price point is everything right now for CBD brands. We’re sustaining growth by making our drinks the most cost-effective CBD drink on the market in terms of quality of CBD, as well as dosage per drink. 45% of consumers are entering the CBD category via drinks and navigating towards Goodrays due to its best-in-class efficacy. 54% of consumers are making CBD purchases based on ‘efficacy’ and they want to know they can get the full benefits of CBD without paying over the odds. Our ‘multiple moments’ ethos means we have designed a range that has options for every part of the consumers’ daily routine and we’re delighted Waitrose has stocked us in the meal deal as it means consumers can get a genuine moment of pause at lunchtime.”
The news comes as Goodrays reports record growth, 1491% year on year!
The CBD market is growing rapidly in the UK, with the sector expected to be worth £1 billion by 2025.
Sources: https://retailtimes.co.uk/cbd-brand-goodrays-launches-in-first-ever-meal-deal-as-it-reports-record-growth/
