Last year, the beauty industry was dominated by celebrities who not only set fashion trends but also influenced the beauty routines of millions of people around the world. According to a study conducted by Fresha, a beauty and wellness marketplace, Taylor Swift, Margot Robbie, and Beyonce were the top three online beauty influencers of 2023.

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The research analyzed the number of online publications mentioning the beauty routines of over 100 influential celebrities, using terms such as ‘skincare’, ‘beauty routine’, and ‘makeup’. The results revealed that Taylor Swift was the most talked-about celebrity when it came to beauty, with a staggering 135,932 articles mentioning her beauty routine.

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Known for her flawless makeup and signature red lipstick, Taylor Swift has always been a style icon. But last year, she took the beauty world by storm with her bold and experimental looks. From her glittery eye makeup at the Grammy Awards to her natural, no-makeup look in her music video for "Cardigan", Swift's beauty routine was a hot topic among beauty enthusiasts.

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Following closely behind Swift was Beyonce, who had the second most in-demand beauty secrets of 2023. The global superstar is known for her flawless skin and iconic makeup looks, making her a go-to source of inspiration for many. With 98,121 articles mentioning her beauty routine, Beyonce proved that she is not just a music icon but also a beauty icon.

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In third place was Margot Robbie, the Australian actress known for her stunning red carpet looks and effortless beauty. With 78,072 articles mentioning her cosmetics, skincare, and hair, Robbie was the actress with the most sought-after beauty secrets of last year. Her natural and minimalistic approach to beauty has made her a role model for many.

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Other celebrities who made it to the top ten list of online beauty influencers include Kendall Jenner, Dua Lipa, and Meghan Markle. These celebrities have a huge following on social media and are known for their impeccable beauty routines, making them a major influence in the beauty industry.

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The influence of celebrities on the beauty industry is not a new phenomenon, but with the rise of social media, their impact has become even more significant. People look up to these celebrities for beauty inspiration and are willing to try out the products and routines they endorse.

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Sources: https://insideretail.com.au/sectors/taylor-swift-led-beauty-trends-last-year-study-reveals-202401