Farfetch, the London-based luxury fashion e-commerce platform, has appointed Nick Tran as its new Chief Marketing Officer. Tran was most recently the Global Head of Marketing for TikTok, where he was responsible for brand strategy, paid media and social media. He has also held marketing roles at Hulu and Samsung.
Farfetch, the London-based luxury fashion e-commerce platform, has appointed Nick Tran as its new Chief Marketing Officer. Tran was most recently the Global Head of Marketing for TikTok, where he was responsible for brand strategy, paid media and social media. He has also held marketing roles at Hulu and Samsung.
The appointment comes at a pivotal time for Farfetch, as the company is in the process of creating an e-commerce behemoth by purchasing a large stake of rival Yoox Net-a-Porter from French luxury conglomerate Richemont.
Tran has earned accolades from AdWeek and Forbes for his work making novel ad campaigns. Last year, he left TikTok after less than two years when executives grew tired of some of his more unorthodox marketing strategies. These included plans to create a series of ghost kitchens that would cook viral recipes from TikTok, as well as a collaboration with celebrities such as Lil Nas X and Grimes to create a series of NFTs.
Prior to joining TikTok, Tran worked at Hulu, where he spearheaded the “Better Ruins Everything” campaign. The ad spots featured celebrities such as Sofia Vergara and Sarah Silverman warning viewers against doing things like flying first class or subscribing to Hulu.
Edward Sabbagh, Farfetch’s Chief Marketplace Officer, praised Tran’s appointment. “I am thrilled to welcome Nick, an accomplished marketing executive who has a very strong track record in creating successful brands and marketing moments that engage Gen Z and Millennial audiences around the world,” Sabbagh said in a statement. “Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular.”
Farfetch and Mohamed Alabbar, a Qatari businessman, have struck a deal with Richemont to acquire a 50.7% stake in Yoox Net-a-Porter. Farfetch would then have the option to buy the rest of the Yoox Net-a-Porter in the five years following the transaction.
Sources: https://www.fashiondive.com/news/farfetch-chief-marketing-officer-nick-tran-tiktok/648203/
