UK-based ecommerce platform Floodlight has raised 6.4 million dollars (5.3 million euros) in a seed funding round, according to a press release from the company. The funding will be used to expand the company's reach and provide more services to small and medium-sized businesses (SMEs).

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Floodlight was founded in 2021 and offers a smart business account where ecommerce business owners can manage and optimize their finances. The platform connects to other platforms such as Shopify, bank accounts, PayPal, etc. and provides users with a dashboard to manage their finances and receive reports on cash flow trends.

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In addition to the tech solution, Floodlight also offers financial coaching and a debit Mastercard with 1 percent cash back. According to the company, this promotes profitable growth.

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Noam Bernstein, CEO and co-founder of Floodlight, said in a statement: “This seed round is an exciting validation of our platform and its potential to meet the needs of unserved SMEs. The community of ecommerce entrepreneurs deserves better than they are getting today. We want to give SME leaders the tools they need to grow their businesses with confidence. We help SMEs overcome their daily challenges while unlocking opportunities to set themselves up for long-term growth. They can better serve their international customers, employees and providers and ultimately create more value for their businesses. Our unified solution makes those challenges a breeze and creates an easily manageable and smart control center.”

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The seed funding round was led by venture capital firm LocalGlobe, with participation from existing investors including Seedcamp, Speedinvest, and Entrepreneur First.

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The company plans to use the funds to expand its customer base and continue to develop its product.

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Source:
https://ecommercenews.eu/floodlight-raises-5-3-million-euros/
Sources: https://ecommercenews.eu/floodlight-raises-5-3-million-euros/