Nike has opened the doors to its new Jordan World of Flight store in Shibuya, Tokyo. The store is the first of its kind, offering customers a unique shopping experience that celebrates the iconic Jordan brand.

The store features a range of products from the Jordan brand, including apparel, footwear, and accessories. It also offers a range of interactive experiences, such as a basketball court, a virtual reality experience, and a customisation station.

The store is located in the heart of Shibuya, one of Tokyo’s most popular shopping districts. It is the first Jordan-branded store in Japan, and the first of its kind in the world.

The store was designed to create an immersive experience for customers. It features a range of interactive experiences, such as a basketball court, a virtual reality experience, and a customisation station. Customers can also take part in a range of activities, such as basketball clinics and product launches.

The store also features a range of exclusive products, such as limited-edition apparel and footwear. Customers can also purchase a range of Jordan-branded merchandise, such as hats, t-shirts, and bags.

Nike’s Vice President of Global Retail, Heidi O’Neill, said:

“The Jordan World of Flight store is a celebration of the Jordan brand and its legacy. Alongside a best-in-class retail assortment, World of Flight is a manifestation of the full potential of the brand. By connecting with people through immersive experiences, we are creating a unique and powerful connection with our consumers.”

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The store is part of Nike’s ongoing commitment to creating innovative retail experiences. The company has opened a number of stores around the world, including the Nike House of Innovation in Shanghai