ESW, a global direct-to-consumer (DTC) ecommerce leader, has been named an official solution partner to commercetools, a leading provider of composable commerce. This partnership will enable ESW's community of merchants to rapidly deploy capital light, hyper localised DTC experiences in more than 200 global markets.

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The partnership will benefit commercetools' retail clients, including iconic brands Sephora, John Lewis, and Bang and Olufsen. These companies will be able to leverage ESW's expertise in DTC ecommerce, which includes a suite of services such as customer experience, marketing, and analytics.

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“As one of the leading global online platforms, we are delighted to announce our partnership with commercetools, a company whose pioneering role at the forefront of digital transformation aligns with our mission to provide the best-in-breed technology and service available in the industry,” said Thomas Kelly, CEO, ESW.

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Chris Holley, global director, ISV Partnerships, commercetools, commented: “Through this partnership, merchants can reap the benefits of a wider margin and increased revenue powered by new DTC and global trading opportunities. In addition to access to our collective best-in-class expertise and guidance, merchants can avoid the significant implementation costs associated with building out in-house capabilities.”

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The partnership between ESW and commercetools is part of a larger trend of companies leveraging technology to create more efficient and effective ecommerce experiences. As the retail industry continues to evolve, companies are increasingly turning to technology to help them stay competitive in the digital age.

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Sources:
Retail
Sources: https://retailtimes.co.uk/esw-named-as-commercetools-technology-partner/