After 27 years of partnership, golfer Tiger Woods and Nike have officially ended their collaboration. Woods announced the news on his social media platform, X (formerly known as Twitter), expressing gratitude for the opportunity to work with one of the most iconic brands in the world.

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The partnership between Woods and Nike began over two decades ago, with Nike co-founder Phil Knight playing a pivotal role in bringing the two together. During this time, Woods has had numerous successes and accomplishments, solidifying his position as one of the greatest athletes in the world. According to The Guardian, he has likely earned an estimated $500 million through this partnership.

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In a statement to Retail Dive, Nike expressed their appreciation for the 27-year partnership, highlighting Woods' impact on the sport of golf and his ability to break barriers and inspire generations. However, the company did not disclose the reason for the split or if it was a mutual decision.

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Despite the end of their partnership, Nike still has a number of Tiger Woods-branded apparel items listed on their website, including hats, polos, and golf shoes. It is unclear if these items will continue to be sold or if they will be discontinued in light of the split.

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Woods' announcement on X did not mention any plans for a new brand partnership, but instead, he used the opportunity to promote the upcoming Genesis Invitational golf tournament in February, which he will be hosting in Los Angeles.

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This news comes as a surprise to many, as Woods has been a prominent figure in Nike's golf division for nearly three decades. He has been seen wearing Nike gear during every iconic moment of his professional career, making him a significant ambassador for the brand.

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As of now, it is uncertain what the future holds for Woods and his brand partnerships. However, with his talent and influence in the world of golf, it is likely that he will continue to attract partnerships and endorsements from other brands.

Sources: https://www.retaildive.com/news/tiger-woods-nike-end-partnership-27-years/703980/