Elastic Path, a leader of the Composable Commerce movement, has announced the acquisition of frontend-as-a-service company Unstack. According to a press release from the company, the acquisition will provide merchandisers with a highly performant no-code frontend and the ability to launch a revenue-driving composable solution faster than ever before.
Elastic Path, a leader of the Composable Commerce movement, has announced the acquisition of frontend-as-a-service company Unstack. According to a press release from the company, the acquisition will provide merchandisers with a highly performant no-code frontend and the ability to launch a revenue-driving composable solution faster than ever before.
Unstack brings commerce, content, and customer data together for business users to quickly orchestrate unique frontend experiences that drive business growth without reliance on IT. Business teams are able to reduce implementation timelines with a merchandiser-friendly, no-code visual editor that powers personalized, data-driven experiences resulting in higher conversion rates and lower customer acquisition costs. With Unstack, teams reduce the complexity of building composable solutions with one-click integrations that eliminate custom development work for key friction areas like tracking and analytics, hosted checkout, and on-site personalization.
“Composable Commerce has undeniable benefits, but it also comes with an added complexity that many customers are left to manage on their own,” said Jamus Driscoll, chief executive officer at Elastic Path. “We’re committed to making it easier for brands to confidently embrace Composable Commerce as showcased through our recent release of Integrations Hub, and today with the acquisition of Unstack. Together with Unstack, we can provide customers with a commerce-ready frontend solution, so they can quickly launch unique shopping experiences and have the flexibility to shift as their business requirements evolve.”
Unstack’s frontend-as-a-service will remain commerce platform agnostic, and will continue to support customers across all commerce platforms. There are currently one-click commerce integrations for both Elastic Path and Shopify.
“Joining the Elastic Path team allows us to further our mission of empowering brands to create remarkable shopping experiences that grow their business faster,” said Grant Deken, chief executive officer at Unstack, who will be joining Elastic Path as vice president of growth. “Together we will continue to build products that give brands total freedom to bring their unique product experiences to life.”
Sources: https://www.businesswire.com/news/home/20230426005228/en/Elastic-Path-Acquires-Unstack-To-Empower-Merchandisers-With-Blazing-fast-No-code-Frontend
