Canada Goose, the luxury apparel retailer, has announced a series of executive appointments as part of its five-year strategy to double its brick-and-mortar footprint and reach $3 billion in revenue by 2028.
Canada Goose, the luxury apparel retailer, has announced a series of executive appointments as part of its five-year strategy to double its brick-and-mortar footprint and reach $3 billion in revenue by 2028.
The company has appointed Juliette Streichenberger as president of Canada Goose International AG and Europe, the Middle East and Africa; Matt Blonder as chief digital officer; and Daniel Binder as chief transformation officer and executive vice president of sales operations and planning.
At the same time, President of North America Ana Mihaljevic will become Canada Goose’s head of global stores, and Patrick Bourke, who previously led investor relations, will transition to senior vice president of strategy and corporate development.
Dani Reiss, chairman and CEO of Canada Goose, said in a statement: “The execution of our five-year strategic growth plan requires an experienced and talented team of experts that will help us expand our direct-to-consumer business, reach new audiences and build new categories. As we accelerate our business and execute against our strategic growth pillars, these appointments reflect the performance luxury brand and global retailer we are today – and strengthen the foundation we’ve built for the business we will be in the future.”
The new chief digital officer, Matt Blonder, has more than 20 years of experience in digital, DTC and omnichannel efforts, including at Reebok, where he overhauled the company’s e-commerce site. He joins after a stint as president of global e-commerce at Wolverine Worldwide, which owns Sweaty Betty and Sperry, among other brands.
The other appointments are equally as experienced. Juliette Streichenberger joins Canada Goose from Hermès and has almost 30 years of global luxury experience at companies like Prada and LVMH. Daniel Binder has more than 35 years of retail experience, including at LVMH and Macy’s. His position is aimed specifically at ensuring scalable growth, which has been a challenge for many DTC brands and has led many companies to layoffs and restructuring in recent years.
Sources: https://www.retaildive.com/news/canada-goose-first-chief-digital-officer-matt-blonder/648539/
