Adam Hendle, a former Google employee, recently discussed his journey from launching Ballsy, a men’s personal care brand, to selling the business in 2021 and his new venture, a laundry-detergent sheet.

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Hendle started Ballsy in 2017 with a few friends and a shoestring budget. After growing the business to an eight-figure revenue, he received occasional acquisition offers from investors and aggregators. In 2021, he received an offer worth entertaining and signed a letter of intent.

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The brand’s main products were Ballwash, Nut Rub, and Sack Spray. Initially, Hendle expected 90% of customers to be male, but 70% were female. The best-performing ads were the Ballwash bottle on a white background.

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Hendle used quality ingredients sourced in the U.S. and created a scratch-off ticket promotion to help with customer retention. He also improved email marketing and tried to segment by gender, but never really figured it out.

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Now, Hendle is launching a laundry-based business called Slay. The product is a laundry detergent sheet called Holy Sheet. He is taking a more grassroots community approach and has launched a Facebook group called Laundry Slayer.

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Hendle said, “This is more about doing something fun and creating a worthwhile brand.” People can connect with him on SlayLaundry.com, the Laundry Slayers Facebook group, Twitter, and LinkedIn.

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Hendle’s journey from Google to Ballsy and now Slay is an inspiring story of entrepreneurship. He is an example of how taking a risk and following your passion can lead to success.

Sources:

Practical Ecommerce. (2021, April 28
Sources: https://www.practicalecommerce.com/entrepreneur-left-google-to-launch-ballsy